Job Information
Patterson Companies, Inc. Brand Manager - Aspen in Loveland, Colorado
Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Description:
As a Brand Manager you will own the strategy and life cycle planning for our Aspen brand of private label products. you will work collectively with internal stakeholders and manufacturing partners to drive business while providing the planning, strategy, supportive solutions and marketing tools to deliver strong financial results based on key performance indicators.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
Strategy and Planning
Develop and implement marketing plans to exceed annual sales targets and increase conversion
Build out go to market strategy and product life cycle backed by market analytics to support the strategy
Oversee and maintain all packaging requirements for new and existing product and be responsible for accuracy of information on all SKUs. Understand FDA packaging requirements as applicable
Partner with the Global Sourcing team and purchasing agents to determine timing and readiness of planned production releases
Analysis and Implementation
Develop a deep understanding of our customers, data, business, and industry. Utilize data for informed decisions and report monthly on product marketing initiatives including print & digital marketing, social media, and ecommerce positioning.
Oversee Aspen brand P&L and have a broad awareness of financial health of products, including revenue and expense factors and making recommendations on ways to improve financial state of the product
Communication
Develop communications material and value propositions to clearly communicate the “why” of our product both internally and externally
Work closely with our sales team to understand the current user journey, identify customer problems and opportunities
Required Qualifications
Bachelor's Degree in a related field preferred or a combination of equivalent education and experience
Ability to work effectively within a team and as an individual contributor in a fast-paced changing environment -- multi-tasks, prioritizes and meets deadlines in timely manner
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
Strong organizational, attention to detail, and task follow-up skills. Adept at handling multiple assignments in a timely manner and meeting assigned deadlines
Demonstrated ability to contribute to and implement best practices in the Product Manager role.
Ability to travel 25%.
Preferred Qualifications
At least 3 years of experience in a similar product-related role that includes market research, process/product design, project/product planning, and decision-making authority.
Knowledge of the Animal Health industry and products
Display strong influencing and leadership skills to indirect and direct reports
What's In It For You: (https://https://www.pattersoncompanies.com/careers/default.aspx#section=benefits)
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
401(k) Match Retirement Savings Plan.
Employee Stock Purchase Plan (ESPP).
Paid Time Off (PTO).
Holiday Pay & Floating Holidays.
Volunteer Time Off (VTO).
Educational Assistance Program (Tuition Reimbursement).
Full Paid Parental and Adoption Leave.
LifeWorks (Employee Assistance Program).
Patterson Perks Program.
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.
$62,400.00 - $78,800.00
EEO Statement
As a people-first company, Patterson promotes a culture that embodies and celebrates diversity and inclusivity. We believe our employees’ unique experiences and differences is what strengthens us and drives our success. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
We are Patterson. We welcome you.
At Patterson Companies, we live our values everyday. With more than 8,000 employees worldwide, we're responsible for providing dentists, veterinarians, animal producers, and farmers with the support they need to keep us and our animals healthy.
An Equal Opportunity Employer
Patterson Companies, Inc., is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.